Critically evaluate the effectiveness of the Marketing Communications Strategy of your choice in achieving its goals. Give concrete recommendations on how the company’s future use of its marketing communications strategy might be improved.
ok, I want to reduce the number of sources. but I core text books:
1. Keller, K. L (2013): Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th edition, global edition. Prentice Hall.
2. Fill, C. and Sarah Turnbull (2014): Marketing Communications: brands, experiences and participation, 7th edition, Pearson.