AARP Social Collaboration Innovation Project




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Terms To Establish the Context of The Assignment:


In innovation, greenhousing is all about nurturing ideas, and letting them grow, even if it sounds crazy, before starting to judge them.

Elephant is our greenhousing symbol—a mother elephant and a baby elephant—because elephants take care of their young 10 years longer than any other mammal, except for humans. Mother elephants protect baby elephants before they let them out in the wild, so they can survive. That’s really what greenhousing is about: protecting your idea until it’s ready to be judged.


Expansive thinking is where possibilities are explored and ideas get bigger. Reductive thinking is where options are assessed and decisions are made. Both types of thinking are critical for innovation and experimentation; but like oil and water, they don’t mix. Signaling helps you avoid creative collisions. Signaling helps you communicate to people whether you want them to be expansive or reductive so that they know whether you want them to help you build an insight or idea or narrow it down and make decisions.

How does it work? Physical Signaling involves using visuals, props, or cues in the environment to let others know what type of thinking and behaviors to use. Verbal Signaling involves using words to clearly communicate what you need from others. Verbal signaling can be informal but effective.

Social Collaboration:

Social technology adoption is occurring at revolutionary speed fundamentally transforming the way we interact. Social collaboration refers to processes that help multiple people or groups interact and share information to achieve common goals. For this project social collaboration refers specifically to collaboration happening online.

Gamification: Engaging people on an emotional level and motivating them to achieve their goals. Gamification is all about motivation.

Gamification hypothesis: Unlocking employee engagement & productivity can be achieved thru social interactions can provide speed, scale and access to information. Gamification engagement and motivates  people to participate. Human interaction replaced with digital connections and vast access to information. What’s needed is motivation.


AARP Social Collaboration Innovation Project


Case summary:

AARP human resources is sponsoring an innovative project to verify/validate the hypothesis that social collaboration and gamification can change employee behavior positively, drive innovation, and/or develop skills. Through a series of design experiments leveraging social collaboration and gamification tools, this project will test if social collaboration and gamification are effective mediums to:

1.                 Change employee behavior

2.                 Drive innovation


The experiments will hopefully indicate whether social collaboration in the workplace will:    inculcate open information sharing (vs hoarding); encourage innovation behaviors such as greenhousing, expansive and reductive thinking, or signaling; facilitate new mediums for employee learning; give real time opportunities to recognize individuals, teams, efforts, failures, etc; define quantifiable metrics to measure user engagement irrespective of technology platform; evaluate the impact of user experience.

The project will provide a social collaboration tool (or set of tools) that introduces gamification elements (rewards, points, achievement badges, virtual currency or points, etc.) to test the gamification hypothesis with AARP employees. Data from the experiments may drive or influence organizational thinking and expectations around collaboration.


Status and Next Steps:

Currently, the social platform Yammer is the official cross-organizational social platform approved and promoted for use by AARP.  However, adoption rate is low with limited sharing of ideas,  posting updates etc. Yammer also lacks governance, ownership and business relevant content.  The social collaboration team will test posting badging/points into Yammer with the vendors Xocial, Badgeville and Redcritter. Two beta test groups will be created to collaborate in a sandbox environment for each vendor – meaning six parallel tests will run. Ideally, sandbox groups will be no larger than 10 users.  Each beta group will be part of an existing team at AARP that focuses on specific projects or areas already – such as Work/Jobs or Disrupt Aging.


Communications Needs for Potential Beta Participants:

Selected sandbox beta users shall be communicated via email /in person meeting about goals/objectives of social collaboration tool sandbox testing. Important points to communicate to potential users to encourage participation include:

     Better communicate and share ideas for their project;

     Could increase productivity and efficiency;

     Spur innovative ideas;

     Showcase/reward positive behaviors such as sharing and greenhousing.


After reading and considering the above case, respond to the following prompts below:


1.)   SMMR: Label and briefly describe each of the eight elements of the S/M/M/R model, defining and relating them to the AARP Collaboration Social Innovation Project (one page).


2.)   Promo: Create a 1-2 PowerPoint slides OR a flyer (no larger than 8.5” x 11”) “selling” the benefit of being a part of a team; you can utilize any medium you wish, whether it be computer graphics, freehand artwork, and other appropriate tools. (one-two pages)


3.)    Email: Referencing the models found in Chapter 14, draft a compelling email inviting AARP teams to be a part of your Social Collaboration experiment (one page).


4.)   Message Strategy: Create 5-point message strategy and 3 message samples persuading AARP employees to engage in the platform. Platform is Facebook for companies (assume only AARP employees have access). Tips: Consider how often would you create messages. When will they be released? What behavior employees should change? Must show at least 3 sample messages using the tweet criteria of 140 characters.


Note: bear in mind that different changes require different tactics. You are diving into M of SMMR model.




Example of how I usually write. I want you to make sure you can write with easy grammar but making the contents clear cut. I would appreciate it if not using hard grammar ! Thankyou

<Unbelievable story but happening even right now>

This article is finally published in the front cover page of on 2/10/2017. I started getting to know about how brutal North Korea is since I was in the army in South Korea (2012.07.09 – 2014.04.08). I don’t blame North Korea at all but the dictator of the country. People in North Korea grew up learning about US and South Korea as the starter of the war who created the chaos this disaster which is not. The current dictator Kim Jung un’s grandfather (Kim Ill Sung) is the one who started the war in 1950 which made this chaos to both North, South and overall Korea. As I read through this article about how many young Koreans are not really aware of how North Korea is able to attack South Korea or the US at any moment with more development in nuclear missile. In addition, the article mentioned that if China doesn’t support North Korea, North Korea will suffer more than what they are going through. Yet, North Korea won’t able to develop missile anymore then its easy for South Korea and US to negotiate with North Korea government and slowly get united. I and everyone else who were in South Korea army were educated about how North Korea government treats North Koreans and if North Korean member in the family tries or successfully escape then the person’s 3 generations will be killed right on the day the government finds out. It sounds unrealistic country in 21 century but the fact that I heard about this way too many times that this doesn’t even surprise me anymore but so sadly there is not much South Koreans and the US can do about it until North Korea stops with developing missile and not getting support by Chinese government. As a South Korean citizen, I deeply feel mournful about North Koreans that their destinies can’t be changed until the dictator is killed or somehow negotiate well to be united with South and North. 25 million North Koreans are suffering every single moment even now.
(These are quotes from article I wish everyone in the world can read about, the truth of North Korea)


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