1. The chosen company is Brussels airlines.
2. Identify and explain the product/service they provide, paying attention to core and supplementary service as well as tangible and intangible elements. You must refer to economy and first class seating, and what people choose these differing services. Definition of tangible and intangible; tangible being what you can touch and intangible what you cannot.
3. Discuss the company (Brussels airline) how do they promotion. Why do they promote. Who is their competitors. Identify and discuss two different target market.
4. Select two current key drivers of external change that may affect the service provision of the company (Brussels). Must be current.
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