Using sources such as major newspapers, news outlets, magazines, or prominent business news online websites, students must find an example of a current news story (or informative article about a current news topic) that illustrates one or more concepts we have discussed in class. Examples of acceptable sources include Forbes, The Economist, US News and World Report, Wired, The New York Times, the Wall Street Journal, CNN.com, and BBC.com. Along with the article clipping (or internet site address) students must submit a 3-5 page write-up explaining how the article relates to the class topic(s). Papers must NOT be more than 5 pages long, using standard 8.5 x 11 inch paper, standard Microsoft Word margins, and 11 or 12 point Times New Roman font (or a font of equal size). All cititations should be listed in a Bibliography section at the end of the main text of the report. Grading for this assignment will take into account (1) how well the news article illustrates the concept(s) selected; (2) the ‘degree of difficulty’ of the concepts selected; (3) overall quality of thought and effort put into the paper, (4) how well the student understands the concept(s) chosen, as reflected in the paper, and (5) quality of written communication in the paper. I will provide the topic you need to relate. It is about branding. Please see the additional materials.