Choose a topic that you have an interest in – it must be relevant to your Design Management/Advertising Design Management pathway. A list of potential research topics will be made available on Blackboard if you are having difficulty choosing a topic of your own. Whether you pick your own topic or a set topic you will need to go through a range of sources including academic journals, books and non-academic sources such as newspapers, magazines, market intelligence (these are suggested in your module handbook) to understand the issues involved. Based on your review of existing sources that are related with your research topic, develop a Conceptual Model of the key themes and issues. Explain how the key ideas or themes of your research relate to one another and explain why. Identify any research gaps and explain how your research idea builds on existing research. What research questions arise?
The identification of the relevant academic theories and models and explanation of how these are/have been applied should be a key component of your assignment. A key element to a successful submission will be your ability to provide a clear explanation of the research gap/problem area you are researching using a sustained argument, with insight based on relevant theories and models.
You are expected to use appropriate academic literatures and secondary data to support your arguments. All images should be directly relevant to your text.
And must make Mind Map in the report
Structure for Writing （MUST write like this structure）
The submission must include: (see indicative word count in brackets)
• Title Page (not included in word count)
title of your report, relevant image, your name, student number, the title of your
degree and pathway, the date and your total word count
• Table of contents with page numbers (not included in word count)
• List of figures/charts/tables/images – these must also include a number, title and
source in the body of the essay (not included in word count)
• Key sections:
1. A short introduction to your idea/topic (either your own idea or a topic from the Research Topics list available on Blackboard ) explaining what are you researching and why? (300 words)
2. One A4 page visual of your conceptual model diagram (a mind map) of your interest area – this should indicate the key subjects & the issues, ideas and opportunities that arise from your initial research into the area & how these link up
(not included in word count)
3. A written overview of the key themes/issues and theories and how they relate to
one another (800 words)
4. An explanation of the research gap or particular issue you are focusing on and a
list of the research questions that arise from this (400 words)
5. A list of resources and key references you have used, following the Harvard Referencing System
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