Harley Davidson Case

Apply relevant theories, concepts and findings from available research to discuss and analyse a change initiative implemented in a case study company of your choice. As part of your answer/ analysis you need to discuss change in combination with another topic from the one covered in the module.

The assignment should consist of two parts: 

Part 1. 40% of the mark 
The section needs to: 

1. Offer a literature review on the selected two topics. (1000 words)

Part 2. 60% of the mark 
The section needs to: 

1. Introduce the case study company.
2. Present an analysis of the case study based on the reviewed literature. 
3. Provide well supported and practical recommendations linked to your analysis and conclusions. (1250 words)

 

Ackroyed, S. and Crowdy. P.A. (1990). Can Culture be Managed? Working with ‘’Raw’’ material: The Case of the English Slaughterman. Personnel Review, Vol. 19(5): 3-13

Costas, J. (2012). ‘We Are All Friends Here’: Reinforcing Paradoxes of Normative Control in a Culture of Friendship, Journal of Management Inquiry, 21(4): 377-395.

Ogbonna, E., & Harris, L. C. (2014). Organizational Cultural Perpetuation: A Case Study of an English Premier League Football Club. British Journal of Management, 25(4), 667-686.

Schein, E. H., Costas, J., Kunda, G., Schultz, M., Connolly, T. H., Wright, S., & Wah, D. W. H. (2015). Opinions: All About Culture. Journal of Business Anthropology, 4(1), 106-150.

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