They are called GriffinWink Advertising, located in Lubbock, Texas. The case study is over the marketing method called “inbound marketing”, which is an interactive marketing tool currently being implemented by firms. I am working with GriffinWink, which is a smaller advertising/marketing firm. GriffinkWink utilizes inbound marketing, but it can often be difficult to do so without going through third parties such as HubSpot – an inbound marketing service that agencies go through to receive help creating campaigns. It is not cheap to do so, as there is a yearly contract fee as well as monthly fees.
This makes it really hard for smaller agencies to afford services such as HubSpot – so my case study is designed to determine the best inbound marketing methods for smaller agencies to use in order to successfully create inbound marketing campaigns without going through third parties.
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