The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of the module content. Hence, students will be required to conduct a research Innovation decision making under uncertainty: A case study of VW or McDonalds and produce an individual academic report.
The assessment of this assignment will cover all of the following learning outcomes:
Knowledge
K1 Critically analyse the management of innovation and technology transfer as a core business process.
K2 Critically evaluate the choices and challenges in building and managing an innovative organisation.
K3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.
Skills
S1 Demonstrate an ability to critically appraise theories of managing innovation and technology transfer in the 21st century.
S2 Evaluate the assessment of viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation and technology transfer.
Research a business-related theme: Innovation decision making under uncertainty: A case study of VW or McDonalds and produce an individual academic report.
It is a research based assessment in which students must familiarise themselves (ie. reading and reflecting on current journal articles) with a current theme from the module scheme of work. Student will then be required to write an academic report in the form of a journal paper.
The submitted paper must critically debate a current theme and be supported with company examples.
For your guidance, it will consist of:
a) An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance.
b) A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technology transfer theme.
c) A section on your findings includes a critical evaluation, detailing the theme selected its implications and company examples.
d) Conclusions and commercially viable solutions.
e) Throughout the report, you must integrate theory with practice, critically evaluating your findings.
f) All sources must be cited correctly in accordance with the Harvard system of referencing.
The assignment is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.
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