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Internal Analysis of Chosen Company taking the following into account:
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Brief introduction to chosen company and scope of activities, key facts and figures, etc.
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Mission/Vision, Organisational Structures, Organisational Processes and Organisational Culture;
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Any CSR or Business Ethics issues and strategies;
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The Chosen Company’s Business System or Business Model and its configuration;
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Strategies that your chosen company has adopted at Corporate, Business and Network levels;
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Current competitive strategies including competitive positioning of chosen company using relevant models;
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Value proposition that clearly differentiates your chosen company from the competitors
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Strategic capabilities or distinctive core competencies leading to sustainable competitive advantage, if any;
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Consideration of the different perspectives adopted by the chosen company.
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Plan of the company chosen: SANTANDER Bank
1 Internal Analysis
1.1 SANTADER BANK
1.2 Corporate Organization
1.2.1 Mission and vision
1.2.2 Creating Shared Value
1.2.3 Organizational structure
1.2.4 Organizational Culture
1.3 Santander Business Model
1.3.1 Resource base
1.3.2 Product offering
1.3.3 Value chain
1.4 Strategies at different levels
1.4.1 Corporate
1.4.2 BCG Matrix for Nestle
1.4.3 Ansoff Matrix for Nestle
1.4.4 SANTANDER Business Diamond Framework
1.4.5 Network levels
1.4.6 Current competitive strategies and competitive positioning
1.4.7 Value proposition and core competences
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Strategic capabilities or distinctive core competencies leading to sustainable competitive advantage, if any;
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Consideration of the different perspectives adopted by the chosen company.
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