Management of Marine Organisations

How you manage your company’s operations depends on the information you have. Information systems can provide organisations with a more complete demand/supply/ trends/profitability/ costs/etc. overview based on recent information, allowing their management practices to incur fewer costs in light of a more up-to-date information at the disposal of their managers.

Information systems can be used to gain a cost advantage over competitors or to differentiate business propositions by offering a more responsive customer service (i.e. exact information about capacity, speed, time, people available, etc.). No information system is perfect and there are challenges associated with introducing information system into the operations of an existing company. You are required to discuss the challenges of introducing brand new information systems to a large maritime organisation and critically discuss the importance of managing change of information systems within that particular segment of the industry (for example liner shipping, terminal operator, and others).

Where possible use industry example to justify your argument. Propose some suggestions how to effectively deal with challenges when introducing new information systems into large maritime organisations.

Some points to consider:

You should use the theory you have learnt in the lectures and seminars and apply it to your discussion. You are required to demonstrate that you firmly understand the principles and have investigated how these apply and are implemented within the maritime industry. You must provide real facts and evidence from your research that demonstrates how organisations manage their information strategy. You must not simply provide a report of detailed information management theory.

You will be assessed on your application of the theory to real issues and organisations. Therefore you must support your discussion and conclusion with extensive research and evidence. Any examples you choose to include should have a maritime or logistics element such as shipping lines, tankers, bulk carriers, cruise companies, ports or port owners, maritime agencies, logistics providers etc. You may use examples from one specific organisation or several organisations to demonstrate your understanding. PLEASE NOTE: You are NOT allowed to reference lecture slides in this assignment and instead should seek original sources. Furthermore, your referencing must only be done using Harvard Referencing System. Our library has a referencing guide. Learning Outcomes This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the unit descriptors.

A summary of guidance notes for students is given below:

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