MM30120 Assignment 1 – Marketing Management

With suitable examples explain the importance of three of the following areas for organisations seeking to market effectively. 

 

·        
Defining the corporate mission and vision

·        
Selecting the correct digital technology

·        
Overcoming barriers to the use of marketing research

·        
Understanding how consumers learn

·        
The structure of the business buying process

·        
Balancing customer and competitor orientations

·        
Behaviour segmentation for targeting audiences

 

In preparing your written assignments, the following formatting guidelines MUST be

adhered to:

 

• –Times New Roman font; double-line spacing; 12 point

• -Standard margins (2.54 cm top and bottom, 3.17 cm left and right)

 

• -Harvard referencing ONLY – http://www.inf.aber.ac.uk/tpl/wirs/harvard.htm)

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