You must choose an organisation (for example a restaurant, bank, nightclub, pub, retailer, service-provider or manufacturer, hospital, school, doctors surgery) and produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in this particular organisation. As you are expected to collect primary data from managers, employees and customers of the organisation, it makes sense to select a company where you work, have worked or know people who work there. The first part of the report should describe the organisation and define its service concept or product delivery. It should describe the organisational context and identify the customers and markets supplied by the operation. What service delivery system(s) or manufacturing process(es) does it use? What infrastructure does it use to manage these delivery systems? And how, together, do these support the market(s) that it serves? A detailed and relevant description should be made of the various components and appropriate diagrams should be used to help explain this. The section should conclude by highlighting where a problem or an opportunity to improve may lie. The second part of the report should analyse the problem or opportunity using theory, and develop appropriate recommendations to improve performance.
Background
The report should use the following structure:
An Executive Summary, no more than one page, which summarises the report, its main findings, and its conclusions.
A List of Contents including page numbers for easy reference
A description of the organisation and its business context which describes the organisation and its context (i.e. market share, customers, competitors)
Operational analysis of the organisation which highlights where a problem or an opportunity to improve may lie
Recommendations for the organisation including a cost benefit analysis, alternative recommendations, the “what”, “why” and “how”
References
Appendices
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