‘The value of a student’s international experience goes beyond purely the acquisition of language – it lies in the ability to see business and personal issues from other than your own cultural perspective’ Charles MacLeod, Head of UK Resourcing, Price Waterhouse Coopers
Title: An analysis of the culture of an organisation
PLEASE REMEMBER TO PUT YOUR SEMINAR TUTOR’S NAME ON YOUR ASSIGNMENT FRONT HAND IN SHEET
Your report will apply ONE theoretical framework used in the study of organizational culture to conduct an analysis of an organization’s culture.
The analysis will illustrate the culture by focusing on EITHER
1. an issue (something which the organization has responded to) OR
2. a particular organizational practice (something the organization does) OR
3. an event (some particular incident or series of incidents inside the organization) OR
4. a sub – unit (an organizational department department/division) .
You will be able to choose from ONE of seven organizations:
·
The Hongkong and Shanghai Banking Corporation (HSBC) http://www.hsbc.com/1/2/home
·
British Broadcasting Corporation (BBC) www.bbc.co.uk/
·
A Mainstream British Political Party
·
Amazon www.amazon.co.uk/
·
Virgin Group www.virgin.com/
·
British Airways www.britishairways.com
·
Newcastle United Football Club www.nufc.co.uk
(The web sites are provided as somewhere to consult but will only be the start of your research)
This module is studied in many overseas locations. The lists of organizations available to choose are amended slightly to take into account greater suitability for the part of the world they study in. Whilst not giving you too much choice! We think it only fair to allow all students to choose from the entire list, so have included these as well and you can choose one organisation from this list as well if you wish, however normally UK based students choose from the list of seven organizations above and so please speak to your seminar tutor for guidance before choosing from the list below:
Hutchison Whampoa, UNIQLO,United Overseas Bank (UOB), Tigerair, ZARA, ZTE, ArcelorMittal
Your report will not exceed 3000 words (excluding appendices if any provided)
- A brief background to the organization and its environment
- An Introduction to the focus of the report (the practice, issue, event or sub-unit)
(NOTE: WITHIN THIS SECTION YOU MUST INCLUDE A SENTENCE STATING YOUR FOCUS CLEARLY AND SIMPLY)
- A brief argument which explains/justifies why you have chosen a particular theoretical framework instead of 1 other alternative that you considered but have rejected.
- A brief explanation of your chosen theoretical framework that you will use to analyse the organization, including its main concepts
- An analysis of the practice, issue, event or sub-unit which uses the chosen theoretical framework and concepts
- Conclusions (including recommendations if necessary).
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