You will submit an environmental scan of the company within the chosen market domain using the
PEST format. This analysis will be written viewing the
company from the outside to the inside. This assessment will consider the knowledge gained from the
SWOT analysis generated in Milestone Two and assess the
company’s competitive readiness from external dimensions, extending to the global marketplace. The
scan will include the external political, economic/financial,
sociopolitical, and technological trends for a given market environment and a potential market. The
information gathered from this scan will assist in the
identification of the most lucrative market niche in which to formulate an actual business
development strategy in Milestone Four.
A. External Factors
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s
readiness to compete. What are the political,
economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant
to assist in the success of your chosen
company. Include supporting rationale and research as needed.
3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business
environment of the market domain. Support
your evaluation with information from your market domain evaluation and PEST analysis.
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