Prepare a business report on a new topic of interest to you


Assessment TWO ­ Individual project guidelines Written Report, worth 60% of total module mark

LENGTH: 1500 words (+/­ 10%)

EXCLUDING title and contents page, bibliography and appendices


Topic requirements:

Working individually, you will either prepare a business report on a new topic of interest to you, OR

you will continue working on the topic from Assignment 1.

If you choose the former option, first select a research question. Your tutor will help you with this. It

should be related to business and organisational life.

For this assessment, you are expected to collect primary empirical data. Write up your research by

using the guidelines given below. You should also look at the marking criteria (see below) to see

what is expected from each section of the proposal and the balance between sections. Be aware that

most of the marks for this report are awarded for the analysis and conclusions you research.

The content of your report

Title page (including name of all group members, date of submission, course, title of course work)

Introduction – this short section should offer rationale for your chosen topic.

Report topic/question. Aims and objectives ­ These must be succinct, achievable and coherent.

Literature review – a short review of the literature which sets out relevant concepts and ideas you

plan to utilise in your empirical study. You should include 5 academic sources in this section.

Methodology/methods – short methodology section focusing primarily on research design. Briefly

outline the population, sampling and research methods. Also state your proposed data analysis


Discussion of Findings Conclusions and limitations

Note: data collection is necessary for this piece of work! Formatting advice

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Sub­headings should be used to separate main sections

Sources of all research information must be clearly cited in the text.

Harvard referencing style. All sources of ideas other than your own in the report must be properly

cited A separate references list must be included at the end, with entries in alphabetical order

Appendices are also allowed

Text must be written in clear English

Final reports will be well organized

Final reports will demonstrate clear evidence of

how they can be applied in practice

You are expected to use the

the student’s understanding of research methods and

Presentation of the report

Note: The details below refer to how the report looks. There is no oral presentation of this report in


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Reports must be word processed

Line spacing: EITHER 1.5 lines OR double spaced Font: EITHER Ariel 12 OR Times New Roman 12

Tables, charts and/or graphs may be used

Reports must be spell checked

Word count for the main text must be included

Marking Criteria for Individual Assignment


Marker’s Remarks and Grades

Introduction: Clear description of the topic & justification for its selection. Research aim/question and

objectives should be clearly stated.

(150 – 200 words).


Literature Review: In­depth knowledge of what others have written on the subject relevant to the

research questions. In this section, you are required to provide a brief review of relevant literature,

i.e. what are the main issue (s) of contention, concepts that you will utilise in your empirical study.

Provide a correct in­text citations using Harvard Referencing style

(250 – 300 words)


Methodology: The research methodology needs briefly to explain the main steps in your primary

research, including the sampling method, the research methods, i.e. how primary data was gathered

and then analysed.

(150 –200 words).


Discussion of Findings

This section should present and evaluate your findings from the analysis of your primary data. For

quantitative data (e.g. from a questionnaire survey), this should take the form of suitable tables or

charts, accompanied by relevant analysis/ interpretation. For qualitative data (e.g. from semistructured

interviews), the content of the material needs to be evaluated using other suitable forms of

analysis. It should also include comparisons with the literature where appropriate and discussion of

any unexpected/unique findings. The results should be presented in an organised, logical and

coherent manner.

(500 – 550 words)


Conclusions and limitations

The conclusions should set out your findings on the research question/aim and objectives you set

yourself in the Introduction. Your conclusions should be backed by evidence from your literature

review and analysis of your primary data indicating the methodological and ethical limitations faced.

(300 – 350 words)


Report Presentation/effective written communication

Observed 1,500 word limit, plus or minus 10%, excluding appendices, bibliography and abstract.

Coherent structure. Referenced conventions adhered to. Good spelling & grammar practice

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