Research on the Impact of E-commerce model on Chinese traditional retail businesses

1.Introduction–An Overview of the Traditional Retail Industry and an Analysis of the Status Quo of Electronic Commerce

  1.1 traditional retail industry overview

      a.Definition of traditional retail trade

      b.Format of the traditional retail industry

  1.2 The Analysis of the Current Situation of Traditional Retail Trade and Electronic Commerce

      a. Comparison of their development

      b.Analysis of the status quo of traditional retail industry

      C . Analysis of the status of e-commerce

  1.3 traditional retail industry development characteristics and problems

      a.. Development characteristics

      b.. Identify the problem

2.Body Part—- analyzing the impact of e-commerce on traditional retail industry

   2.1  e-commerce and traditional retail industry comparative analysis

      a.Typical business comparison(Taobao Vs Suning)

      b.. Use SWOT to compare the Electronic commerce and traditional retail industry

   2.2  analyzing the impact/influence of e – commerce on traditional retail

      a. E-commerce lower the importance of the “Location”    

      b. E-commerce lower the status of middlemen

      c. E-commerce to form a direct competition for the traditional retail

      d. The new business model of e-commerce impact on traditional retail

(those four points are my opinions, you can add more)

3. Suggestion——Solution and the innovation of the traditional retail trade under the electronic commerce background

    3.1 utilizes own superiority innovation

     a. Traditional retail re-positioning

     b. The use of high-tech knowledge management

     c. Development of chain operations

    3.2 Development of Electronic Commerce

     a.. Business transformation

     b. Specific development model —— online + offline (O2O)

 

4. Conclusions

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