Review Ch. 4 of Advertising and Integrated Brand Promotion and reflect on the pros and cons for each social aspect of advertising. Review Figure 14.1 on p. 384 (Ch. 14) of Integrated Advertising, Promotion, and Marketing Communications for an overview of integrated marketing communications. Write a 1,050- to 1,400-word paper addressing at least three of the following social aspects and discuss your own stance. Support your arguments with evidence by researching articles in the University Library. Advertising educates consumers Advertising improves the standard of living Advertising affects happiness and general well-being Advertising: demeaning and deceitful or liberating and artful Advertising has a powerful effect on the mass media Include where you think ethical considerations can come into play as you develop and execute a sales and marketing plan. Include your thoughts about truth in advertising, advertising controversial products, and regulations.
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