You must provide a reference list using the Harvard system at the end of the assignment.
A written report word count of 2000 words + or – 10% (200 words)
LO 1 Critically evaluate the elements and purpose of brand and integrated marcoms plans
TASK: Individual Report (2000 words)
Write a report evaluating the key attributes of branding per se and critique how football clubs are successfully/unsuccessfully ‘branding’ themselves as considered in the Chanavat paper, using examples to support your views. For example, How might such moves into a foreign market increase brand equity?
Assessment Criteria
Relevance: The correct following of instructions (assignment brief clearly addressed through a focus on the central themes of the task).
10%
Knowledge: an evaluation of models of branding, and attributes such as brand equity. Eg Keller. Critique of Chanavat paper on football clubs and branding.
20%
Analysis: Balanced discussion/argument focused on the impact of branding in football and its success or failure using appropriate examples to support your point.
30%
Independent Research: Evidence of research from a breadth of sources, evidence of core textbook research. Evidence of academic articles and industry reports, evidence of industry relevant online research.
30%
Presentation: Presented with the use of relevant resources, which demonstrate structure, and a clear & concise explanation of the topic. Along with an appropriate application of grammar and spelling, correct in-text citation and final reference list applying the Harvard system.
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