Main Objective of the assessment
Online Intermediaries have a very important role, as they facilitate in a variety of ways the sales process, and as such, for a product to make its way from the producer to the consumer. However, they are diverse and have different types and functionalities in assisting the sales process.
You are working with Yanko Design (Y K) that designed and produced a new innovative produce (Smart Finger). You are advising on the role of online intermediaries as an important element in the digital marketing environment.
You are therefore required to produce a report that analyses and discusses (the range of intermediaries types) and identifies the most suitable 2 or 3 types of online intermediaries that you believe would be effective in specifically marketing this new product in the UK online marketplace.
Description of the Assessment
This coursework assesses the three learning outcomes of this module.
As a tip, you need to become familiar with the new product first before you can attempt this coursework. In preparation for this report you will also have to read journal articles that relate to the use of online intermediaries. This would enable you to develop a more in-depth understanding of the 2 or 3 types and also the specific UK ones to go for.
In the actual report, you will have to identify, compare and contrast possible intermediaries and provide a recommendation for the 2 or 3 that you think are the most effective.
You will need to use recent/up-to-date academic journal articles to provide support to your analysis and justify the proposed types. Make sure to cite those papers in the main body of the report and provide a list of references at the end of the report. Pay attention to the references formatting/style and follow the Harvard referencing style. Other online sources should be used as a second option to possible provide current examples, but the emphasis should be on using academic journal articles.
An executive summary of the report (if you decide to include one) should be no longer than half a page, but note that it will NOT be included in the word count or contribute to your project marking or grade allocation.
You need to adhere to the word count limit of 1500 words ± 150 words, otherwise this will have implications on your grade as shown in the marking grid. Also make sure that the font of this report should be (Calibri) and in size (16). The report should be clear of typographical and grammatical errors and should be well structured by using appropriate headings and sections to clearly separate the different sections. You can use either 1st person or 3rd person when writing this report.
Your report needs to end with a conclusion section. In this section you want to remind the company of the most important issues that have been made in the report or highlight what you consider to be the most central issues, findings or recommendations. However, no new material should be introduced in the conclusion.
UG grades and grade point bands [Senate Regulation 2 (2009 starters onwards)] are: A++ (17), A+ (16), A (15), A- (14), B+ (13), B (12), B- (11), C+ (10), C (9), C- (8), D+ (7), D (6), D- (5), E+ (4), E (3), E- (2), F (1)
Submission Instructions
E.g. example instructions for Business School modules:
Coursework must be submitted electronically via the University’s Blackboard Learn system. The required file format for this report is Microsoft Word format. Your student ID number must be used as the file name (e.g. 0123456.docx)
3 Marketing Criteria as follows:
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Criteria |
Grade descriptors |
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Evaluation of the range/types of online intermediaries |
A. Excellent evaluation of the range of online intermediaries. Evidence of excellent understanding and interpretation; which is evident in the use of in-depth adequate relevant up-to-date literature sources to support your evaluation. |
B. Very good evaluation of the range of online intermediaries. Evidence of a very good understanding and interpretation; which is evident in the use of a very good range of adequate/sufficient up-to-date literature sources to support your evaluation. |
C. Good evaluation of the range of online intermediaries. Evidence of a very good understanding and interpretation; which is evident in the use of a very good range of adequate/sufficient up-to-date literature sources to support your evaluation. |
D. Fair/some evaluation of the range of online intermediaries. Evidence of a fair understanding and interpretation; which is evident in the use of a good/fair range of somehow up-to-date literature sources to support your evaluation.
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E. Work does demonstrate evidence of a partial but uncritical understanding of the range of online intermediaries. Very limited or no use of examples and/or appropriate literature sources to support the evaluation. |
F. Work does not demonstrate understanding of the range of online intermediaries. No examples were provided and no use of literature sources to support the evaluation. |
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Recommendations for the appropriate intermediaries |
A. Excellent thorough discussion and presentation of the suggested intermediaries with relation to the new product. Excellent use of examples throughout to support the choices. In-depth use of literature sources. |
B. Very good thorough discussion and presentation of the suggested intermediaries with relation to the new product. Very good use of examples throughout to support the choices. Very good use of a range of appropriate literature sources. |
C. Good discussion and presentation of the suggested intermediaries with relation to the new product. Good use of examples throughout to support the choices. Good use of a range of appropriate literature sources. |
D. Fair/some discussion and presentation of the suggested intermediaries with relation to the new product. Fair/some good examples to support the choices. Fair/some literature sources. |
E. Very limited or no discussion and/or presentation of the suggested intermediaries with relation to the new product. Very limited or no examples to support the choices. Limited or no use of appropriate literature sources. |
F. No or inappropriate discussion and/or presentation of the suggested intermediaries with relation to the new product. Inadequate or no reflection on examples to support the choices. Inadequate or no use of appropriate literature sources. |
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Writing quality and style: citations and referencing; spelling; length |
A. The citations within the text itself were 100% accurate in every respect. The references at the end of the text were 100% accurate in every respect. No spelling mistakes or grammatical errors exist, and the length is within the stated range.
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B. The citations within the text itself were near 100% accurate in every respect. All of the references at the end of the text were near 100% accurate in every respect. Spelling and grammar are near 100% accurate and the length is within the stated range. |
C. The citations within the text itself were for the most part accurate, although one or two errors, only very minor, may have been made. The references at the end of the text were for the most part accurate, although one or two errors, only very minor, may have been made. One or two spelling and grammatical mistakes, and the length over or under the stated range by more than 10%.
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D. The citations within the text itself were for the most part accurate, although one or two errors, only minor, may have been made. The references at the end of the text were for the most part accurate, although one or two errors, only minor, may have been made. A number of spelling mistakes exist and the length over or under the stated range by more than 10%.
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E. Some, or all, of the following apply. The references both within and/or at the end of the text were missing or inadequately cited and presented. Numerous spelling mistakes exist and the length is over or under the stated range by more than 10%. |
F. Many, or all, of the following apply. The references both within and/or at the end of the text were missing or inadequately cited and styled. The report is lacking adequate structure. Numerous spelling mistakes exist and the length is over or under the stated range by more than 10%.
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Academic Misconduct, Plagiarism and Collusion
Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the University processes which are detailed in Senate Regulation 6.
You can access information about plagiarism here.
The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students.
Please ensure that you fully understand what constitutes plagiarism before you submit your work.
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