The rum revival After the gin renaissance of recent years could we be witnessing the start of a rum revival? Articles in The Times and on www.cbsnews.com, as well as in the trade press, suggest that innovation and premiumisation are flourishing in the rum sector. Rum is a lightly regulated category compared to some other spirits. From the building of new artisanal distilleries around the world, through the repositioning of classic brands, to the opening of rum-focused bars, the drink is reaching out to a new customer base.
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