Read the case then do the report
1- Executive briefing
a.What you are recommending and logic (what it makes sense and justification)
2- Introduction
a. Describe company
b. Business drivers
c. Scope of the business
3- Analysis
a. Assumption
b. Business financial metrics
c. External and internal factors – changing markets
d. Strategic
4- Type of strategies considered
a. Integration
b. Intensive
c. Diversification
d. Defensive
5- Conclusions
a. Implementation consideration and potential issues.
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