Due by 07/02/2015 8:30 pm EST. Each post must be 250 words minimum.
- Shifts in G.D.P.
Is it possible for an economy to experience economic growth as measured by total G.D.P. without a commensurate rise in the standard of living? How might this affect a marketing strategy in an emerging market? Respond to at least two of your classmates’ posts.
- Globalizing the Mouse
Review the listed fact sheets and statistics on the original Disneyland Resort in Anaheim, CA versus the information found on international Disney Parks, including Tokyo Disney Resort, Disneyland Resort Paris, and the Hong Kong Disneyland Resort. How has Disney differentiated, adapted, and innovated its park experience while still maintaining its branding, quality, and relevance around the world? How successful do you think the organization has been in globalizing the Disney Parks brand? Respond to at least two of your classmates’ posts.Disneyland Resort Fact Sheet
General facts about the Disneyland Resort in Anaheim, CA that support the “Globalizing the Mouse” discussion.
Hong Kong Disneyland Facts and Figures
Specific statistics and data about Hong Kong Disneyland that support the “Globalizing the Mouse” discussion.
Walt Disney Parks and Resort Fact Sheet
General information about Walt Disney Parks around the globe that supports the “Globalizing the Mouse” discussion for this week.