1. About Carousell (est 100 words)
1.1 Carousell Revenue Model Strategies (how are thay making money)
1.2 Carousell Differential Advantage (identify their key selling point) *In 12 statement/ sentences sum up what’s Carousell’s online value proposition.
2. Carousell’s Digital Marketing Capability (est 800 words)
2.1 Level of Digital Marketing Capability (identify Carousell level of DMC)
2.2 Carousell’s website experience
2.2.1 Landing pages
2.2.2 Site Organisation (analyse if the site organisation is Exact, Ambiguous or Hybrid)
2.2.3 Site Navigation Schemes (how the site navigation perfome based on Consistency, Simplicity, Context)
2.2.4 Content Design
2.2.5 Online elements of sesice quality (evaluate how the overall website experience, perform based on Tangibles, Reliability, Responsives, Assurance &Empathy
3. Social Media Strategy (est 500 words)
3.1 Carousell’s Social Media presence (est 50 words out of 500 words) *are they on facebook/twitter/google… how active are they how many mentions or reseacch result about them
3.2 Social Media Utilisation Effectiveness (est 450 words) (which of the 7 approaches under mkt did they used? how are they writing it in the context of R.A.C.E framework)
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